Whalen Custom Homes has been building custom homes in the St. Louis area since 1999. Since then, Whalen has expanded their services and now offers not only custom home building but also home additions & remodeling, deck, patio, & outdoor living projects, construction management, energy audits, and much more. With the expansion of their services, a new search engine-friendly website was designed to captivate and engage their visitors while also providing a portfolio of their custom-built homes.
The home building industry tends to be quite conventional in its marketing and relies strongly on reputation. In St.Louis, most home builders do not have strong digital brand experiences and their websites tend to be simple brochures rather than tools of engagement. So it was refreshing to help Whalen Custom Homes redesign their site and put together an online strategy that would be at the forefront of its entire marketing plan. After a few consultations with the owner of Whalen Custom Homes about their target markets, value proposition, and positioning it was revealed that an online strategy with a judicious integration of search engine marketing and social media marketing would be the most effective way to differentiate them from competitors, engage their audience, and help spread the awareness of the brand further. Ultimately, Whalen Custom Homes wanted to have the best website and most progressive online marketing strategy amongst home builders in St. Louis and were willing to invest the effort.
We started by creating an attractive, responsive website that could support a robust blogging feature and host deep and wide page content to satisfy customer interest at all points of a homeowner’s buyer journey. The new website put Whalen Custom Homes’ attractive home-building projects front and center with high-definition photos that load quickly and are organized into easy-to-navigate galleries.
From there, it was time to implement our unique digital marketing strategy, tailored specifically to the needs of Whalen Custom Homes. Our goals were threefold: generate qualified traffic, boost conversion rates, and draw 20-40 leads per month. To achieve those goals, we implemented the following digital marketing strategies: