Buyer personas are fictional, generalized representations of your ideal customers. Personas help internalize the ideal customer we’re trying to attract, and relate to our customers as real humans. Having a deep understanding of your buyer personas is critical to driving content creation, product development, sales follow up, and really anything that relates to customer acquisition and retention.
As part of our extensive campaign development for a local furniture outlet, we built a profile for each of their target buyer personas. Information included in this profile includes: who they are, what are their lifestyle attributes, what are their brand and service attributes, and what are the most effective media channels in reaching this target audience. We identified three major personas for the local furniture outlet which are detailed below.