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Thanksgiving Day and Black Friday have gone mobile. People shopped more on mobile than on desktop last year and in 2016, shoppers continue to turn to their phones, increasingly using them as a “door-to-the-store.” In fact, 76% of people who search for something nearby on their smartphone visit a related business within a day. As we head into one of the biggest shopping weekends of the year, here is a look at shopping searches and store foot traffic trends.

Thomas Peroutka

Author Thomas Peroutka

Thomas Peroutka is a digital strategist with more than 15 years of experience in digital marketing strategy at the local, regional, and national levels for both start-up and established companies by focusing on core business objectives, creating high-impact marketing strategies, and delivering conversion-based results.

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